Why Knowing Your Competition Is Important

Some people think that having competition is a bad thing. But the truth is, if you don’t have competition you may not actually even have an audience at all. The other truth is that if there is competition, someone else has already proven the niche works to earn...

Ensuring Your Website Works on Mobile

It’s so important that you build your site first and foremost for mobile. When you do that, it will work great on any platform. The simplicity of a mobile-first site still looks and works great when viewed on a desktop computer. Using responsive design with...

Is SEO Still a Thing?

Every now and then you’ll read something about SEO being dead, or irrelevant, or not important. When you read that you should automatically be suspicious of the person writing it. SEO is not dead, and never will be dead if there is content online and people want...

Is Print Marketing Dead?

It is true that businesses are spending less on print marketing than in the past. But, just because businesses are choosing to spend less marketing dollars on print does not mean that print marketing is dead. In fact, there are plenty of reasons your business may want...

9 Tips to Help You Create Content That Attracts the Media

Most new business owners struggle hard to create content. The trouble is that they rarely plan and create content specifically designed to attract the media and spread the word about their business for free. There are a number of ways to attract media attention. Here...