Instagram is now owned by Facebook, so smart online marketers are aiming to build a large and devoted Instagram audience. With more than 700 million active regular monthly users since April 2017, this is the place to see and be seen.
Having a bigger Instagram following can drive more traffic to your website, more customers to your e-mail marketing list, and more sales to your organization. It’s a great opportunity to develop a following with your target market and position yourself as a leader in your specific field.
Similar to any social media network, there are guidelines and rules of the road to assist you to get the most out of this marketing opportunity. Here are a few of the very best methods to grow a loyal following.
1. Create a Solid Profile
Make the effort to develop an appealing profile for your company – one that will let prospective customers understand who you are and why they ought to take note of you.
2. Follow Others
See who the leading individuals are in your specific industry and follow them.
3. Provide Material Related to Your Specific Industry
This reveals you are not simply an aggressive online marketer or crazy spammer, but someone who brings value to a network.
4. Use Existing Hashtags and Develop Your Own
Post images utilizing existing hashtags that are trending for more reach. Or produce a hashtag like #puppypeepeetraining and get individuals to publish tips, product suggestions and more.
5. Create a Contest
There are many methods to do this, however one would be to utilize your very own customized hashtag, as discussed above. Provide rewards for the very best use of your hashtag. You might likewise ask people to repost your images and tag you in their caption. Choose a random winner.
6. Request Fans
On your website or blog site, list all the locations they can get in touch with you, including Instagram. Let your Twitter, Facebook and Pinterest fans understand you have an Instagram account and direct them there.
7. Always Include a Call to Action (CTA)
Ask them to tag their good friends. Recommend they share your post if they find it helpful.
8. Usage Geotagging
This is a fantastic method to get in touch with locals. If you are running a bricks-and-mortar store, include your location in all of your posts.
9. Track Your Success
Specifically, keep an eye on successful posts and recycle the very best every year.
Examine which posts have the most engagement. Develop more like them, and repost them tactically. Your audience will be growing every day, so as more users begin to see your material, you can show them the best past posts and generate more likes and shares.
10. Coordinate with Other Users
Think about methods of interacting with leading fans in your specific industry, such as using visitor posts or consenting to share specific posts in exchange with each other.
Follow these 10 points and see how your Instagram following grows.