Do you have a “one size fits all” approach to social media? Campaigns and businesses often fall into this trap. It’s important to understand the differences in social media outlets, and to use each appropriately.
Here’s a good write up that appeared in the Wall Street Journal? What do you think?
How to Read the Room on Social Media
The best way to behave on Facebook may not work on Twitter, Instagram or LinkedIn
Navigating the growing number of social-media sites and apps is a full-time job, and learning the etiquette, including some obvious and some not-so-obvious fine points, can be tricky. To manage your online communications smartly, etiquette expert Patricia Rossi says one thing is most important to keep in mind.
“Twitter, Facebook, Instagram, LinkedIn and Google Plus—they’re like having different children,” says Ms. Rossi, host of NBC Daytime’s weekly “Manners Minute,” which airs in 165 syndicated television markets. It is important to update and manage each one differently.
Ms. Rossi’s basic philosophy regarding social media: “You are there to engage, educate and encourage—it’s just like with face-to-face” interactions. “You want to engage, give value, make someone’s life better.”
Ms. Rossi, author of the best-selling book “Everyday Etiquette: How to Navigate 101 Common and Uncommon Social Situations,” tries to keep certain social-media accounts personal and others more business-focused. LinkedIn, Twitter and the public Facebook page she maintains, for example, are where she connects with her professional contacts. If someone she has met through business requests to friend her on her personal Facebook page, she sidesteps having to reject them by politely steering them to her work social-media accounts, saying “Oh, I love LinkedIn and Twitter and I’m going to connect with you there.”
“In the real world, you can’t be friends with everybody,” Ms. Rossi says. “On social media, it’s the same rule.”